Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (2024)

Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (1)

Realtors may make good money off the sale of your home, but it’s probably not as much as you think.

How Much Money Do Real Estate Agents Actually Make?

According to the Bureau of Labor Statistics, the median annual wage for real estate sales agents was $49,980 as of May 2022. The median annual wage was $62,190 for Real estate brokers. This profession earned a median annual wage of $52,030. For comparison, the median annual wage for all occupations in May 2022 was $46,310.

There are realtors who make far more money each year, but it’s not the norm. In 2021, only the top 10 percent of real estate agents earned more than $102,170. The top 10 percent of real estate brokers earned more than $176,080.

How Much Do Realtors in Florida Make?

Realtors in Florida make less than the average realtor in the United States. In May 2021, Florida real estate sales agents earned a median wage of $47,970 and an average wage of $47,970.

Annual WageReal Estate Agents in FloridaReal Estate Agents in the U.S.
10th Percentile $23,570$28,270
25th Percentile $30,370$35,880
Median$47,970$48,340
75th Percentile$60,820$75,940
90th Percentile$96,580$102,170

How Do Real Estate Agents Make Money?

Real estate agents make money by helping clients sell, rent, or buy properties. The majority of real estate agents in the United States work solely off of commission. So, instead of getting paid hourly or weekly, they receive a portion of the home’s sale price after closing. Some receive a salary from their agency along with a commission.

Real estate commissions are negotiable. But, typically, real estate commission is 5% to 6% of the sale price. The commission is then split 50/50 between the seller’s agent and the buyer’s agent. For example, consider a home that sells for $400,000 with a 5% commission. Each agent would walk away with $12,000 in commission.

Why Do Real Estate Commission Fees Seem So High?

Commission fees may seem high on a single transaction, but keep in mind that they’re designed to compensate a realtor for their time, expertise, and expenses.

Let’s take a look at some expenses and reasons that justify the cost of a real estate agent:

1. Brokerage Fees

Realtors don’t pocket all of the commission for themselves. Part of it goes toward covering brokerage fees. All real estate agents have to work with a brokerage, but fees vary. They’re anywhere from 10% to 50% of the total commission earned.

2. Marketing Fees

Good listing agents understand how to market a home to attract potential buyers. While some methods of marketing are free, others aren’t. Real estate agents commonly set aside 10% of their gross commission income for marketing.

Common marketing expenses include:

  • Photography
  • Staging
  • Email marketing
  • Digital ads
  • Flyers
  • Yard signs
  • 3D Matterport Tours
  • Open House costs

3. Technology Expenses

Realtors rely on software and technology to help your home-selling or home-buying process run as smoothly as possible. Common software tools include cloud document storage, transaction management systems, accounting tools, contact management systems, and a Multiple Listing Service (MLS).

4. Other Business Expenses

Some realtors work for real estate agencies or firms. Others are self-employed. In either scenario, they encounter other business expenses. These include:

  • Transportation: gas, repairs, maintenance
  • Professional fees: real estate license fees and renewals, professional memberships
  • Operational: office space, utilities, paper and printer ink, website maintenance, phone, computer, lockboxes
  • Career development: continuing education courses, real estate conferences

5. Realtors Only Get Paid When the Sale Closes

Realtors aren’t guaranteed a dime when they start working with clients. They aren’t paid upfront for the time spent searching for homes, setting up open houses, giving tours, and responding to your emails and calls. They only receive compensation for their efforts when a sale closes. And, unfortunately, not every client results in a closed sale.

Potential sellers might decide not to sell their home or to rent it out instead. Potential buyers might change their minds and decide to stay put or rent an apartment instead. In some cases, clients are serious about buying, but not until they find the perfect home. This can result in years of work on the realtor’s end before getting paid.

The commission earned on a sale that closes helps to compensate for all of the time “wasted” with other clients. While that might not seem fair, keep this in mind: only getting paid for results motivates realtors to work hard. And, the higher the commission-earning potential, the more time and energy they’ll pour into helping you.

Is Working with a Realtor Worth the Expense?

A home is typically your largest investment, whether you’re buying or selling. So, it only makes sense to have an expert on your side as you navigate the transaction. Going alone could be a costly mistake.

For Sellers

If you elect not to work with a realtor when selling your home, it might feel like an easy way to save money. However, it could just be an easy way to lose out on money.

A recent report from the National Association of Realtors found that For-sale-by-owner (FSBO) homes sold for significantly less than other homes in 2021. How much less? Well, typical FSBO homes sold for a median of $225,000. Typically agent-assisted homes sold for a median of $345,000. That’s a 42 percent difference in sale price.

In many cases, FSBO sellers still need to pay a commission to the buyer’s agent, which is often 2% to 3% of the sale’s price. Selling the home yourself rather than working with a realtor would only save you 2% to 3%, and you may have a harder time getting top dollar for your home.

For Buyers

Only 10 percent of homebuyers choose to purchase a home without a realtor. The other 90 percent use a realtor, and for good reason. Realtors understand the market, how to negotiate, and how to put together contracts. Without that knowledge, you could end up in a neighborhood that doesn’t meet your needs, struggle to make winning offers, pay more for a home than you need to, or neglect to include contingencies that let you walk away from the sale if problems arise. All of those mistakes could end up costing you far more than the commission fees. Not to mention the added stress and time on your end.

Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (2024)

FAQs

Why Do Real Estate Agents Make So Much Money? The Truth Uncovered? ›

Some receive a salary from their agency along with a commission. Real estate commissions are negotiable. But, typically, real estate commission is 5% to 6% of the sale price. The commission is then split 50/50 between the seller's agent and the buyer's agent.

Why are real estate agents so rich? ›

Most real estate agents make money through commissions that are based on a percentage of a property's selling price, (Commission can also be flat fees, but that is much less common.) Agents work under real estate brokers, and the commissions are paid directly to the brokers.

Why do realtors have a bad reputation? ›

The lack of experience among some realtors contributes significantly to the negative reputation. Clients who encounter agents with limited expertise might face inadequate guidance, incorrect information, and ineffective negotiation skills. This lack of proficiency tarnishes the overall perception of the profession.

Why do agents get so much commission? ›

Real estate agents provide the requisite expertise and years of experience to earn that commission from scheduling property showings and marketing to negotiation and closing the deal. The commission fee is well worth the time, effort, and guidance a real estate agent provides and many consumers are willing to pay it.

What is the biggest problem real estate agents face? ›

5 of the Biggest Real Estate Challenges + How Agents Can Overcome Them
  • Fierce Competition. ...
  • Long Hours. ...
  • Time Management. ...
  • It Feels Like a Thankless Job.
Nov 18, 2023

Are most real estate agents millionaires? ›

California: 44% New York State: 24% Florida: 7% Massachusetts: 6%

Are most millionaires made from real estate? ›

Some of the most successful entrepreneurs in the world have built their wealth through real estate. In fact, it's estimated that 90% of all millionaires invest in some form of real estate. There are several reasons for this, but in today's article, we'll share seven reasons why millionaires invest in real estate.

What not to say to your real estate agent? ›

Here are the 7 most important things to not tell your realtor when selling.
  • What you think your home is worth. ...
  • Your need to sell quickly. ...
  • Plans for upgrades before selling. ...
  • Non-mandatory legal information about your property. ...
  • You're okay with an inflated history of dual agency. ...
  • Your lowest acceptable selling price.
Apr 12, 2024

What scares a real estate agent the most? ›

1) Fear of rejection.

This is often the first thing to come to mind when realtors are asked to share their biggest fear, especially for those agents who are new to the industry.

What is unethical realtor behavior? ›

Unethical agents will often use fraudulent misrepresentation to win a listing, sell a property faster, or push for a property to sell faster. Such actions violate ethical standards and are illegal in many jurisdictions.

Is a 100% commission job bad? ›

This can cause stress. Another challenge is high turnover. Since you're either making money, or you're not, the revolving door of reps leaving seems to never end. Plus, banks often flag 100% commission jobs as “high-risk” on house loans or refinancing applications.

Is 100% commission worth it? ›

A 100% commission model is more appropriate for businesses with a short sales cycle. So, if you're trying to sell products, like an info products business, work a 4-hour workweek, or obtain a passive income hustle, go out and hire yourself people on a straight commission plan.

Why is commission better than salary? ›

While base salary provides stability, commission rewards you when you meet or exceed sales targets. Some employers may grant you the opportunity to earn a higher commission as you continue to perform well.

Why do most real estate agents fail? ›

Poor work ethic

A common reason why new real estate agents fail is because of their work ethic. Even though the profession permits flexible hours, the working hours are long. Also, one may have to work many nights, weekends, and holidays. For those starting, there is no substitute for hard work.

Do estate agents have a bad reputation? ›

In a survey of 1,154 UK adults back in 2021, we learned that just 1% of people think estate agents are trustworthy.

What do real estate agents do when the market crashes? ›

What does a real estate agent do when the market crashes? During a market slowdown or crash, a real estate agent can either look for a new career or diversify their offering and skills.

Can you get rich as a real estate agent? ›

It takes a lot of work, planning, and some luck to make one million dollars a year. Most agents won't make $100,000 a year, as the median income is $54,000 for a full-time Realtor, but most agents are not good agents. They don't take care of their clients, follow up with leads or plan their business.

Is it hard to get rich in real estate? ›

Sure, we've seen real estate boom-and-bust cycles in recent decades, but over time, owning real estate has made thousands of people rich in every part of the United States. All in all, it took me 51 years to be a real estate millionaire. But it only took me 11 years from the day I bought my first home!

Who makes the most money as a real estate agent? ›

  • Top 10 Richest Real Estate Agents in the World. Real estate is a lucrative industry for some agents who have sales talent and skills. ...
  • Edward Roski Jr. Net Worth: $5.8 billion. ...
  • Sam Zell. Net Worth: $6 billion. ...
  • Jay Paul. Net worth: $4.4 billion. ...
  • Igor Olenicoff. Net Worth: $4.7 billion. ...
  • Leonard Stern. ...
  • Jeff Greene. ...
  • Neil Bluhm.
Feb 25, 2023

Are real estate agents always successful? ›

Being a successful real estate agent is easier said than done. After all, there's a reason 87% of real estate agents fail. However, knowing the mistakes these realtors make, such as failing to follow up with clients or not having adequate funding, can help you prepare and grow a successful real estate business.

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