What Is an Angel Investor? Definition and Guide - Shopify (2024)

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What Is an Angel Investor? Definition and Guide - Shopify (1)
What Is an Angel Investor? Definition and Guide - Shopify (2)
What Is an Angel Investor? Definition and Guide - Shopify (3)

An angel investor is a wealthy individual who provides funding for a startup, often in exchange for an ownership stake in the company. Typically, angels, as they are known, will invest somewhere between $25,000-500,000 to help a company get started.

What Is an Angel Investor? Definition and Guide - Shopify (4)

An angel investor is a wealthy individual who provides funding for a startup, often in exchange for an ownership stake in the company. Typically, angels, as they are known, will invest somewhere between $25,000-500,000 to help a company get started. In many cases, angels are the last option for startups that don’t qualify forstartup business loansor may be too small to interest a venture capital (VC) firm.

Unlike VCs, however, which demand aggressive revenue growth quickly, angels are more concerned with the commitment and passion of the founders and the larger market opportunity that they have identified. While angels don’t want to lose their money, they aren’t typically as focused on making a quick buck as VCs are.

See also:The Entrepreneur's Guide to Small Business Finance and Accounting

Term origins

The term “angel” once referred to wealthy individuals in the Broadway theatre community who would step up to save a production from closing its doors. Centuries before that, we had patrons, who supported artists and creative professionals financially so that they could focus on creating new works. Angels are the modern-day equivalent of sympathetic financiers.

What angel investors want to see

While angels may make the difference between a startup’s growth or closure, they are, first and foremost, investors. They are not interested in giving their money away – they do want it back at some point. To improve their odds of getting their investment back, with appreciation, angels often consider the following when evaluating businesses:

  • Experience or track record of founders
  • Viability of business plan
  • An innovative or disruptive product or service
  • Whether the business is scalable
  • Existing revenue
  • An exit strategy

When making a pitch to an angel, keep these points in mind.

Finding angel investors

If you believe you’re a good fit for an angel investment, you’re probably wondering how to find one. Some of the most common connections happen through:

  • Lawyers
  • Accountants
  • Venture capitalists
  • Crowdfunding sites
  • Regional angel networks
  • AngelList.com

Start by asking your advisors, such as your attorney and accountant, who they know who might be a fit for your company and its financial needs.

Angel Investor FAQ

How does an angel investor work?

An angel investor is an individual who provides capital to a business or entrepreneur in exchange for an equity stake or convertible debt. Angel investors typically invest in early-stage companies with high-growth potential. They are willing to take risks on unproven companies and typically look for a return on their investment within five to seven years. Angel investors typically provide advice and guidance in addition to capital, helping the entrepreneur to build their business and increase the probability of success.

How does an angel investor get paid?

An angel investor typically gets paid through a return on their investment, either when the company they invested in goes public or is acquired. This return can be structured in the form of a one-time payout, or through a series of payments over time. Angel investors may also receive a portion of the company’s profits or a share of equity in the company.

What percentage do angel investors take?

The percentage of ownership that angel investors typically take in a company can vary, but typically it is between 10-20%.

Are angel investors rich?

It depends on the individual. Some angel investors are wealthy, while others may not have a lot of money to invest.

Last updated Nov 11, 2022

What Is an Angel Investor? Definition and Guide - Shopify (14)

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What Is an Angel Investor? Definition and Guide - Shopify (2024)

FAQs

What Is an Angel Investor? Definition and Guide - Shopify? ›

An angel investor is a wealthy individual who provides funding for a startup, often in exchange for an ownership stake in the company. Typically, angels, as they are known, will invest somewhere between $25,000-500,000 to help a company get started.

How do you define an angel investor? ›

Angel investors are wealthy private investors focused on financing small business ventures in exchange for equity. Unlike a venture capital firm that uses an investment fund, angels use their own net worth.

Which of the following is the definition of an angel investor? ›

Angel Investor: Definition and Overview

An angel investor is typically a wealthy individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. Some angel investors are organized as angel groups or funds, but many operate as individuals.

What is an angel investor best described as? ›

An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible debt or ownership equity.

What is angel investment for dummies? ›

Angel investors: Angel investors are like venture capitalists in that they invest in early-stage companies to get a large return on investment. Unlike venture capitalists, who fund businesses by using other people's invested money, angels work with their own money.

Who qualifies as an angel investor? ›

Usually, meeting the standards of being an accredited investor is a prerequisite for becoming an angel investor. This means that your earned income must be $200,000 or more for the past two years ($300,000 with a spouse) or your net worth, alone or with a spouse, must surpass $1 million in investable assets.

What is an example of an angel investor? ›

For example, they might buy a moribund retail chain with the goal of revitalizing it over the next two years. Angel investors are a different breed. They are individuals who are looking to put their own money into good ideas at their earliest stages of becoming successful businesses.

What are the disadvantages of angel investors? ›

Cons of angel investment

Loss of control and ownership: the most obvious disadvantage of raising financing through angel investment, is the loss of ownership and control of the company as founders may find themselves giving away between 10% and 50% of the shares in their company.

How much money do you need to be an angel investor? ›

Angel investors can be accredited investors with net worth of at least $1 million or at least $200K in annual income. Steve Nicastro is a former NerdWallet writer and authority on personal loans and small business.

How do angel investors get paid back? ›

During an angel investment round, investors can purchase equity in the company, giving them a certain percentage of the ownership. This equity stake can then be cashed out at a later date when the company has increased in valuation, earning a profit for the investors.

What is the biggest benefit of an angel investor? ›

Less risk: When you receive funding from an angel investor, there's typically less risk than if you take out a small business loan. Unlike loans, you're not responsible for paying back the funding from an angel investor because they receive equity in exchange for financing.

Where do angel investors get their money? ›

Angels get their payback through an exit that lets them liquidate their stake and potentially make a profit that's based on the percentage of the business they own. Generally, investors will pre-plan the details of the exit when negotiating the term sheet before they invest in the startup.

What is the job description for an angel investor? ›

Angel Investors performs the following functions: - a) Angel investors provide funds to small start-ups in exchange of ownership equity finance in high risk untried projects. b) They provide seed capital to finance innovations even in the pre-start up stage and in early stage of the start-ups.

What is an angel investor in simple terms? ›

An angel investor is a wealthy person who invests his or her own money in a company—usually a start-up—that is in the early stages of development. Angel investors expect to take ownership positions in the companies they support because their capital is unsecured—they have no claim on the company's assets.

What is the difference between an investor and an angel investor? ›

Financial Jargon Busting Angel investors vs. venture capitalists. Angel investors are affluent individuals who invest their own money into startup ventures, whereas venture capital (VC) investors are employed by a risk capital company (where they invest other people's money).

Is Shark Tank angel investor? ›

An angel investor is an individual who invests in startups usually in exchange for an agreed-upon percentage of ownership in the company. So, while by definition these Shark Tank hosts are, in fact, angel investors, they look and act differently than the angel investors who invest beyond the tank.

What are the rules to be an angel investor? ›

Angel investing is only suitable for those with stable income streams and minimum investable assets of $1 million — $2 million. Consider if: You have at least six months of living expenses set aside in savings as an emergency cushion. Investing surplus minimizes financial disruption if some startups fail.

How much money to be an angel investor? ›

Angel investors can be accredited investors with net worth of at least $1 million or at least $200K in annual income. Steve Nicastro is a former NerdWallet writer and authority on personal loans and small business.

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