What assets are recession-proof? (2024)

Key points

  • Recessions are periods of widespread economic downturn.
  • Cash, large-cap stocks and gold can be good investments during a recession.
  • Stocks that tend to fluctuate with the economy and cryptocurrencies can be unstable during a recession.

In a recession, assets like stocks often tumble as people stop spending, employees lose jobs and companies pull back on investing.

The uncertainty of a recession can lead many investors to consider getting out of the game altogether. They might see the stock market start to drop and panic-sell to cut their losses. But many people don’t realize that decision simply locks in those losses.

Rather than selling off investments that underperform during a recession, a better idea might be to further diversify your portfolio with assets that tend to hold up during a market downturn.

What’s a recession? And are we in one?

A recession is a widespread economic downturn that typically lasts more than a few months.

As the economy slows, businesses have less of a need to make goods and provide services, resulting in layoffs or hiring freezes. People who are out of work typically rein in spending, slowing the economy further — and there’s your recession.

To identify a recession, experts commonly look at the country’s gross domestic product, or GDP, which is the value of goods and services produced there. Two consecutive quarters of negative growth is often considered a recession.

As of July 2023, the U.S. does not meet this criteria for a recession. Real GDP increased in both the first and second quarters of 2023. Unemployment also remains low at 3.6% as of June 2023, and inflation is returning to pre-pandemic norms.
National Economic Council Director Lael Brainard said at the latest Economic Club of New York on Bidenomics, “Despite repeated forecasts that recession is just around the corner, the U.S. recovery is solid.”

That said, it’s hard to predict when a recession might come. But it can help to make sure your finances are in order in case the economy takes a turn.

What does ‘recession-proof’ mean?

“Recession-proof” is used to define something that is not strongly impacted by the effects of a recession. While often used to describe jobs, the term can also apply to investments in certain companies, sectors and industries that prove more resilient during times of economic hardship.

Examples of recession-proof assets

Recession-proof assets can be as specific as certain companies or as broad as entire asset classes or industries. Examples include:

  • Companies with stable cash flow and pricing power, such as Walmart.
  • Industries with stable demand, such as utilities, consumer staples and health care.
  • Commodities like gold.

What are the best assets to hold in a recession?

It’s possible your investment portfolio will take a hit during a recession. However, you can mitigate your losses by holding certain assets in your portfolio.

Cash

Cash is an important asset when it comes to a recession. After all, if you do end up in a situation where you need to pull from your assets, it helps to have a dedicated emergency fund to fall back on, especially if you experience a layoff.

In general, an emergency fund should cover at least three to six months’ worth of living expenses, including:

  • Rent.
  • Utilities.
  • Food.
  • Medications.
  • Minimum debt payments.

This way, if you do need to dip into your emergency fund, you can allow your other investments to ride out market lows and capitalize on long-term growth. Ideally, you’ll keep your emergency fund in a high-yield savings account insured by the Federal Deposit Insurance Corp.

Large-cap stocks

Stocks of large, well-run companies that are highly valued tend to perform best during recessions, according to Ariel Acuña, founder of LTG Capital, an investment advisor and wealth management firm in Newton, Massachusetts.

“Companies that make products that consumers buy regardless of the economic environment — think diapers and utilities — do quite well because individuals continue buying them,” Acuña says.

These types of stocks might focus on:

  • Food.
  • Personal care products.
  • Health care.
  • Utilities.

“People need to eat, brush their teeth, go to the doctor and heat their homes whether the economy is strong or weak,” says Robert R. Johnson, a chartered financial analyst and finance professor at Creighton University’s Heider College of Business. “That doesn’t mean individuals won’t change their spending patterns within a sector. For instance, with a weaker economy, they may shift from steak to hamburger or from shopping at Nordstroms to shopping at Walmart.”

Gold

Historically, during times of recession, the value of gold has sometimes increased. For example, in 1973 and 1974, the stock market fell 17.37% and 29.72%, respectively. But during those same years, the price of gold increased 73.49% and 67.04%. Similar trends can be seen in 2002 and 2008.

This trend isn’t universal but has held true in many stock market downturns over the years. So gold can be a sensible investment during times of economic turmoil.

“During recessions, when paper assets like stocks and bonds are depressed, companies and employees feel the pressure, and they tend to run to the safety of gold, which explains its surge,” says Joseph Sherman, CEO of Gold Alliance, a precious metals supplier. “Gold is really a bet against the dollar. And during recessions, when faith in the Federal Reserve is low, people will tend to put their faith in non-fiat currencies that are not backed by what they perceive as failing central bankers and governments.”

A basic introduction: How to invest in gold

What to avoid holding during a recession?

Just as there are assets that could help you weather the storm of a recession, there are others that might make the storm worse. Here are a few assets you may want to avoid during an economic downturn.

Cyclical firm stocks

On the other side of the stock coin are companies that tend to fluctuate alongside the economy. Johnson describes them as “firms whose profits are strongly correlated to the overall economy,” which “tend to perform well when the economy is thriving.” So when the economy takes a dive, these stocks tend to follow that trend.

Sectors for these types of firms include:

  • Construction.
  • Manufacturing.
  • Travel.
  • Leisure.

“Companies that make discretionary products or services tend to suffer in a recession because they may be the first things consumers cut back on,” Acuña says.

Cryptocurrency

Cryptocurrency is a digital currency, an alternative form of payment created using encryption technologies. Cryptocurrencies function both as currencies and as virtual accounting systems. Examples include bitcoin and ethereum.

Cryptocurrencies are generally unregulated, uninsured and difficult to convert into real cash. They can also be extremely volatile. After all, the past two years have seen bitcoin prices reach highs of more than $60,000 and lows of less than $16,000. As you can imagine, it’s probably not a place you want to put your money when the economy is already on shaky ground.

“There is no more speculative asset class today than cryptocurrencies,” Johnson says. “The rise of cryptocurrencies during the coronavirus pandemic was fueled by unprecedented amounts of liquidity infused into the financial markets by the Federal Reserve. So my belief is that one of the worst asset classes to hold during a recession are the highly speculative cryptocurrencies like bitcoin and ethereum.”

An important note about investing during recessions

It can be tempting to overhaul your investing strategy or even move out of the stock market completely if you feel like a recession is imminent. But doing so can translate to significant losses. So it’s important to maintain a long-term perspective.

“All market setbacks are temporary because the market, in its almost 200-year history, always has gone on to higher highs,” Acuña says. “Rather than being scared out of participating in a weak or declining market resulting from a recession, accumulators should view lower prices as opportunities to buy assets at prices they may never see again.”

Talking to a qualified financial professional, like a certified financial planner, can help you build a well-balanced, diverse investment strategy that can weather a recession.

Frequently asked questions (FAQs)

Diversification can help lessen the blow of financial losses during a recession. Different asset classes — and even assets within classes — perform differently during various phases of the economic cycle. At a time when stocks are down, bonds might perform better. Similarly, while some stock sectors are often hit particularly hard during a recession, others tend to experience less volatility.

In other words, diversification helps limit your losses in any one part of your portfolio. And depending on the circ*mstances of the recession, you might even notice that some of your assets still see positive growth.

Your investment portfolio probably isn’t the only thing you’re concerned with during a recession. Many people lose their jobs during economic downturns. You may know people who have lost their jobs and fear losing yours. One of the most important steps to prepare for a recession is to have a healthy emergency fund.

An emergency fund can help replace your income during a season of unemployment. It also can help you avoid going into debt or dipping into your investments or retirement accounts to pay your bills until things turn around.

A depression is generally viewed as a more severe form of a recession. While recessions can be as short as a few months and are marked by unemployment and lower income and spending, depressions last much longer and involve more widespread unemployment and major reductions in economic activity.

When looking for profitable investments during recessions, it’s important to remember that you don’t gain or lose anything on most investments until you sell them. As long as you continue to hold your stock, any changes in its value are only paper gains or losses.

That said, bonds can provide both capital appreciation through price changes and regular income, which is realized when received. Bonds tend to outperform stocks during economic downturns. However, when a recession ends, holding too many bonds instead of stocks can cause you to be left behind when stocks rebound.

This is why the best recession investment strategy is to stick to your original investment strategy. It’s advisable to avoid making changes to your portfolio due to external events, even ones as severe as a recession, provided you have time to weather the market’s ups and downs by having enough cash on hand to cover your daily living expenses until the economy rebounds.

What assets are recession-proof? (2024)

FAQs

What are the best assets for a recession? ›

Cash and Cash Equivalents

Cash equivalents include short-term, highly liquid assets with minimal risk, such as Treasury bills, money market funds and certificates of deposit. Money market funds and high-yield savings are also places to salt away cash in a downturn.

Where is your money safest during a recession? ›

Where to put money during a recession. Putting money in savings accounts, money market accounts, and CDs keeps your money safe in an FDIC-insured bank account (or NCUA-insured credit union account). Alternatively, invest in the stock market with a broker.

Is it better to have cash or property in a recession? ›

Cash: Offers liquidity, allowing you to cover expenses or seize investment opportunities. Property: Can provide rental income and potential long-term appreciation, but selling might be difficult during an economic downturn.

What to do in a recession to make money? ›

Recessions can also push you to reexamine your finances, develop passive income streams, and consult financial advisers to make sure your assets are safe.
  1. Cut living expenses. ...
  2. Build an emergency fund. ...
  3. Develop new skills. ...
  4. Speak with a financial adviser. ...
  5. Create passive income sources. ...
  6. Start a business. ...
  7. Consumer staples. ...
  8. Bonds.
Jan 5, 2024

What not to buy during a recession? ›

Don't: Take On High-Interest Debt

It's best to avoid racking up high-interest debt during a recession. In fact, the smart move is to slash high-interest debt so you've got more cash on hand. Chances are your highest-interest debt is credit card debt.

What is the best money move in a recession? ›

2) Invest in things that increase in value over time.

As you increase your cash reserves, investing more in assets (things that increase in value), like stocks or real estate, will pay off in the long term. The key is to invest with a 10-year outlook. During recessions, you have access to more assets for less money.

Are CDs safe in a recession? ›

CDs are primarily a safe investment. They are guaranteed by the bank to return the principal and interest earned at maturity. CDs can provide modest income during turbulent economic times like recessions when other types of investments often lose value.

Should I take my money out of the bank before a recession? ›

Generally, money kept in a bank account is safe—even during a recession. However, depending on factors such as your balance amount and the type of account, your money might not be completely protected. For instance, Silicon Valley Bank likely had billions of dollars in uninsured deposits at the time of its collapse.

How do you not lose money in a recession? ›

Build up your emergency fund, pay off your high interest debt, do what you can to live within your means, diversify your investments, invest for the long term, be honest with yourself about your risk tolerance, and keep an eye on your credit score.

How much cash should you hold in a recession? ›

Finance Experts All Say the Same Thing

They all said the same thing: You need three to six months' worth of living expenses in an easily accessible savings account.

Should you pay off debt during a recession? ›

Paying down credit card debt is among the best ways to prepare for a recession, and it can make you far more financially resilient.

Is it bad to buy a house during a recession? ›

This decreased demand means less competition for homes on the market, which in turn means sellers who are more open to lowering their prices. So buying during a recession, if you are financially able to, may get you a better deal.

Is cash king during a recession? ›

The phrase means that having liquid funds available can be vital because of the flexibility it provides during a crisis.

Are most millionaires made in a recession? ›

A downturn is merely a chance to rethink operations and devise a plan to push it forward. The business owners who go on to become multi-millionaires take option two. In fact, it's common that during or soon after a recession there's money on offer, if you are brave enough to go find it.

What are the worst investments during inflation? ›

What Are the Worst Things to Invest in During Inflation? Some of the worst investments during high inflation are retail, technology, and durable goods because spending in these areas tends to drop.

Who makes money during a recession? ›

Companies in the business of providing tools and materials for home improvement, maintenance, and repair projects are likely to see stable or even increasing demand during a recession. So do many appliance repair service people. New home builders, though, do not get in on the action.

Should you buy assets in a recession? ›

It can be a great idea to invest during a recession -- but only if you're in a strong enough financial position to do so and only if you have the right attitude and approach. You should never compromise your near-term financial security for long-term gain.

Can you lose money in a savings account during a recession? ›

It's safe from the stock market: If a recession causes short-term market volatility, you won't lose money on your high-yield savings deposits, unlike investing in the stock market.

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