Vanguard vs BlackRock | Unbiased (2024)

Vanguard is the world’s second-largest investment company or brokerage firm, offering a range of active and passive options, as well as a competitive fee structure and other attractive selling points.

BlackRock, Inc. is the world’s largest investment firm and asset manager. The firm offers a multitude of investment strategies, all of which see you leave your portfolio management to one of the firm’s financial advisors.

What fees can I expect from Vanguard and BlackRock?

Both Vanguard and BlackRock deviate from the four main types of fees charged by most investment firms and online trading platforms. Most firms and platforms charge the following types of fees:

  • Trading fees: These fees are usually a fixed charge attached to the trades you make and are either flat fees or are based on the difference between the asset’s buying and selling price.

  • Trading commissions: These fees are based on a percentage of the volume or value of each of your trades.

  • Inactivity fees: These fees are charged if you do not trade but hold assets or keep money in your brokerage account instead.

  • Non-trading/other fees: These fees are not covered by any of the categories above and are associated with additional services or functions such as making deposits or withdrawals.

Let’s take a closer look at BlackRock and Vanguard’s fees.

Vanguard has a competitive fee structure based mostly on trading. The firm offers $0 stocks and ETF trading, and it charges a $1.00 per contract fee to trade options contracts.

While Vanguard mutual funds and those on the no-fee list are free to all investors, the firm charges a $20 fee to trade third-party mutual funds not included on the list. There are reduced-price options for accounts with at least $1 million in assets. There are no inactivity or non-trading fees, and the firm doesn’t require a minimum account balance.

BlackRock charges an array of fees using different schedules, making fees one of the most important differences between BlackRock and Vanguard. These schedules and fees depend on the strategy you choose and the type of account you open. Some accounts have standard fee schedules, while others may be subject to negotiation.

For example, BlackRock’s Wrap Fee Schedule for Equity, Balanced, Retirement Journey, and WDP Strategies starts at 2.50% for the first $500,000, growing incrementally smaller as your account balance increases. The SMA Program: Fixed-Income Investment Strategy fee schedule starts at 0.35% for the first $1 million. The Non-Wrap Fee Schedule for Equity and Balanced Investment Strategies starts at 1.00% for the first $1 million, and the Non-Wrap Fee Schedule for Single-Style Fixed-Income Investment Strategies starts at 0.90% for the first $1 million.

The Non-Wrap Fee Schedule for Multi-Strategy Fixed-Income and Target Income Investment Strategies starts at 1.50% for the first $500,000, and the SMA Program: Equity Investment Strategy starts at 0.65% for the first $1 million. The Liability-Driven Investing Fixed-income Strategies starts at 0.25% for the first $25 million, and the SMA Program: Fixed-Income Laddered Investment Strategy fee is 0.10% for all asset levels.

Is BlackRock or Vanguard better?

BlackRock and Vanguard Holdings are similar in that they are both investment companies. However, their offerings and model are decidedly different. Take the pros and cons of both firms into account when deciding which one would be best for you.

Vanguard:

ProsCons
Wide selection of mutual fundsFirm offers a basic trading platform only
Leader in low-cost fundsLimited research and data
High interest rate for uninvested cash
Good order execution quality
Commission-free ETF, stock, and options trades

BlackRock:

ProsCons
Minimum account balance requiredHigh investment requirement for mutual funds
Financial advisors manage portfoliosFirm faced overpopulation and earning revision challenges
Tax advantages in multiple states

Vanguard or Blackrock: which should I choose?

Think carefully before deciding between Vanguard and BlackRock. The two firms have different offerings, and one of them might be a much better option for your circ*mstances, needs, and goals.

It’s also essential to understand that while Vanguard offers passive and active options and lets you research, build, and maintain your portfolio using data and research, BlackRock does not. Instead, Blackrock’s professional financial advisors and investors will manage your portfolio according to your preferred strategy.

It’s best to ask a financial advisor for guidance in choosing an investment company.

Can I open a brokerage account with both Vanguard and BlackRock?

Vanguard primarily focuses on managing its own funds and ETFs. BlackRock offers various investment options through its iShares ETFs, but it may not provide full-service brokerage accounts.

If you’re looking for an option that lets you play a hands-on role in your investing decisions, Vanguard would be the better option. If you’re looking for passive options, either firm could be the answer.

Which platform offers better support for long-term, passive investing?

Vanguard is renowned for its commitment to passive investing and is a popular choice for those seeking low-cost, long-term investment strategies. BlackRock offers a variety of options, including a good balance of active and passive options.

Can I access my Vanguard or BlackRock accounts online and through mobile apps?

Yes, both Vanguard and BlackRock offer online platforms and mobile apps, providing convenient access to your investment accounts and tools.

How does Vanguard's investment philosophy differ from that of BlackRock?

Vanguard is often associated with its philosophy of passive investing, emphasizing low-cost index funds. BlackRock offers a variety of investment strategies, including actively managed funds.

Need more information?

It’s seldom an easy choice when it comes to Vanguard vs BlackRock. Being the world’s two largest investment firms, they are reputable and trustworthy. Both offer active and passive options, although Vanguard is better known for its passive options.

When deciding which firm is best for your needs, consider fee structure and whether you want to manage your portfolio or leave it to an advisor. If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expert financial advice when you need it.

Vanguard vs BlackRock | Unbiased (2024)

FAQs

Is it better to invest in Vanguard or BlackRock? ›

If you're looking for an option that lets you play a hands-on role in your investing decisions, Vanguard would be the better option. If you're looking for passive options, either firm could be the answer.

Does Vanguard control BlackRock? ›

Who Owns BlackRock? BlackRock is publicly owned, with its shares held by various shareholders, including institutional investors like Vanguard Group and State Street Corporation and individual shareholders. The specifics of these shareholders can change over time.

Does BlackRock outperform the S&P 500? ›

Overall, the performance of BLK stock with respect to the index has been lackluster. Returns for the stock were 27% in 2021, -23% in 2022, and 15% in 2023. In comparison, returns for the S&P 500 have been 27% in 2021, -19% in 2022, and 24% in 2023 - indicating that BLK underperformed the S&P in 2022 and 2023.

Who is worth more BlackRock or Vanguard? ›

BlackRock remained the largest firm overall, with $8.59 trillion in total assets globally vs. Vanguard's $7.25 trillion, and has a much larger presence with clients such as government-sponsored retirement plans and sovereign wealth funds.

Is BlackRock a good long term investment? ›

What do analysts say about BlackRock? BlackRock's analyst rating consensus is a Strong Buy. This is based on the ratings of 10 Wall Streets Analysts.

What percent of BlackRock does Vanguard own? ›

The Vanguard Group – 9.04%

This financial services firm may own BlackRock (BLK) stock through its various investment vehicles, including exchange-traded funds (ETFs) and mutual funds.

What is the controversy with Vanguard? ›

In response to its China investments, the Financial Times reported that the nonprofit group Coalition for a Prosperous America criticized Vanguard for "acting as a pipeline through which US investment dollars are being funneled into Chinese military companies and corporations sanctioned over human rights abuses."

Does BlackRock own Amazon? ›

BlackRock (BLK 0.69%): Owns 627,171,762 Amazon shares, or 6.04% of shares outstanding.

Who is the biggest shareholder in Vanguard? ›

Top Institutional Holders
HolderSharesValue
Blackrock Inc.2.15M24,697,640
Dimensional Fund Advisors LP2M22,996,042
Wellington Management Group, LLP1.69M19,328,395
Vanguard Group Inc1.6M18,364,514
6 more rows

Who is BlackRock biggest rival? ›

BlackRock's competitors and similar companies include Fidelity Investments, Berkshire Hathaway, Charles Schwab, Edward Jones, Vanguard, State Street and Northern Trust.

Does Warren Buffett recommend the S&P 500? ›

Berkshire Hathaway CEO Warren Buffett has regularly recommended an S&P 500 index fund.

Is BlackRock the most powerful company in the world? ›

BlackRock, Inc. is an American multinational investment company. It is the world's largest asset manager, with $10 trillion in assets under management as of December 31, 2023. Headquartered in New York City, BlackRock has 78 offices in 38 countries, and clients in 100 countries.

What bank owns Vanguard? ›

Vanguard isn't owned by shareholders. It's owned by the people who invest in our funds. Our owners have access to personalized financial advice, high-quality investments, retirement tools, and relevant market insights that help them build a future for those they love. That's the Value of Ownership.

Who is Vanguard's biggest competitor? ›

Vanguard's competitors and similar companies include Edward Jones, Merrill Lynch, Franklin Templeton, Fidelity Investments, BlackRock and TIAA.

Should I use Vanguard or Fidelity? ›

While Fidelity wins out overall, Vanguard is the best option for retirement savers. Its platform offers tools and education focused specifically on retirement planning.

Is it worth buying BlackRock shares? ›

BlackRock currently has an average brokerage recommendation (ABR) of 1.34, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 16 brokerage firms. An ABR of 1.34 approximates between Strong Buy and Buy.

Is it better to invest with Vanguard directly? ›

If you buy directly through Vanguard, you may benefit from lower fees, better customer service, and additional product research. Buying a Vanguard fund through a broker may involve commissions, loads, or other charges that are imposed by the broker, and not Vanguard directly—although this is not always the case.

Who owns more Vanguard or BlackRock? ›

Vanguard's bank holdings were valued at an estimated $127.98 billion and BlackRock's at $110.32 billion as of March 29, according to S&P Global Market Intelligence analysis. Vanguard and BlackRock hold stakes in 336 and 334 banks, respectively, out of 338 covered in the analysis.

Are BlackRock funds good investments? ›

As of Jun 30, 2023, the company manages around $9.4 trillion in assets under management and is the world's largest asset manager. Blackrock mutual funds are compelling investment choices since they have given a positive return and are expected to perform well in 2023 and beyond.

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