Here are the top takeaways you need to know about the Japanese e-commerce market:
- In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion — rising to US295 billion by 2027.
- Popular digital payment methods in Japan include PayEasy and Konbibi. Surprisingly, consumers still pay for 8% of online transactions with cash.
- Japanese shoppers complete 39% of all online purchases using a mobile device, up from just 27% as recently as 2020.
- Seventy-six percent of Japanese have a credit card, but online shoppers use cards in just 64% of all transactions.
- Almost a third of Japanese shoppers buy from overseas merchants, spending more than US$30 billion in 2022.